The Cult of Trader Joe's
8 months ago
Trader Joe's, the most beloved "neighborhood grocery store" in America, has a super-loyal "cult following"... a sentiment that needs no explanation. The limited-edition niche products (like cookie butter and lemon ricotta), kitschy nautical aesthetic, and ridiculously friendly employees have spawned a generation of obsessed customers, who will wait in the rain, sleet, and snow to shop at TJs and spend hours connecting with other fanatics in TJ lovers Facebook groups. But is there a more sinister side to the "cult" of Trader Joe's? Are their corporate practices shady? Why *are* their employees so nice? With the help of sooo many Reddit forums and even more listener call-ins, Isa and Amanda investigate...
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